“You should be a graphic designer,” they said. “It’ll be fun,” they said. But as kids, we rebel against what we’re told to do, and naturally that’s what I did.
I was advised to learn graphic design because I have always loved creating art. Most of my childhood involved having some type of creative apparatus is my hand – a crayon, a pencil, a paintbrush. Calculating the placement of purposeful marks on a blank substraight was my escape, and it was because of this that I never wanted the making of art to become a chore.
By 2002, early adulthood had set in, and as I stumbled, one foot at a time, I ended up taking a gig in the printing industry. Starting out at the bottom, I saw files being shuffled from graphic designer to client and finally to press. Two years in and I knew they had been right all along. So with a solid foundation in printing, I headed to school, got an education, cut my teeth as a sole designer of a small print brokerage, and eventually founded Nikkels Creative.
Thanks to years of drawing and painting, the art and creativity of graphic design came easy, and with a long stint in the printing industry, so did my understanding of print processes and file requirements. Web design was learned along the way. Working for a small business, I quickly understood the importance of sound marketing strategy and brand consistency, and the grit required to run a business successfully.
I am happy to share that Nikkels Creative has been providing creative and effective design and marketing solutions for both print and web since 2010. And to this day, has yet to be a chore.
So that’s my story. Now it’s your turn. Let’s talk.